This audience is likely to consist of middle-aged men and women who want to lose weight. His brand Alpha Nation targets young to middle-aged men, wanting to build strength and power.īut the Flat Belly Fix program targets a very different audience. His online store includes courses like Specforce Abs, Combat Fighter, Combat Shooter, First Strike, Eat Sleep Burn, and others. On his website, Todd Lamb says he is a “17-year veteran police officer and a recently retired SWAT Team Leader with over 350 completed missions.”Īs a “tactical fitness expert,” he offers advice and multiple courses on fitness, combat, nutrition, and weight loss. But Lamb emphasizes that it’s the tea recipe that is the key to success. The 21 Day Flat Belly Fix also includes a 7-minute ab workout and a smoothie recipe book. Its founder, Todd Lamb, claims that the secret to the efficacy of his system is an unusual tea recipe, which helps people “burn a TON of fat without moving a muscle.” The program is presented as an easy-to-follow guide to shedding weight in just a few weeks. Lamb’s system promises to help people get rid of unwanted (belly) fat and see rapid results on the scale. The 21 Day Flat Belly Fix is a weight loss system created by Todd Lamb. Apply proven psychology principles to make the audience like Todd Lamb.Take the viewer on an emotional rollercoaster.Prime viewers into a buying state, where they are desperate for change.Create a highly engaging and emotional story.In this post you will how the team behind Flat Belly Fix: Businesses know that the market is desperate for results and often use manipulative marketing tactics to take advantage of a vulnerable audience. The weight loss industry is worth $72 billion in the US alone. These techniques are commonly used by some of the best marketers in the health and fitness space. In this post, I will review three key marketing techniques used in the Flat Belly Fix video sales presentation. The program claims to have a secret tea recipe that burns body fat. But using highly persuasive marketing techniques, Flat Belly Fix has become one of the top-selling health and fitness programs on Clickbank.įlat Belly Fix is a weight loss program created by Todd Lamb. How does a former cop persuade people to buy his secret weight loss tea recipe?
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